2020 transformed the creative landscape. According to “The State of Creativity” — a study Adobe conducted to understand the top challenges and impactful solutions of creative work — most creative professionals believe events like the COVID-19 pandemic and social justice movements will have lasting changes on their industries.
Despite quickly pivoting their creative strategy or adapting to unexpected changes, most professionals in this field agree that 2020 brought inspiration, with 82% of creatives agreeing that 2020 forever changed how they create.
On top of these seismic shifts, the impact of social media in visual culture is undeniable, with 90% of creatives feeling that trends are evolving faster than ever. And, teams are pressured to create more with less, tackle tight turnarounds and embrace major strategy shifts.
As a result of these study findings, Adobe wondered what tools we could create to equip creative professionals to thrive in this fast-paced, always-evolving world. One of the answers: stock assets.
Critical for visual fluency and cultural relevance, stock assets serve a practical purpose as well, bringing teams closer to their vision while bolstering efficiency. With the Pro Editions of Creative Cloud for Teams and Creative Cloud for Enterprise, Adobe streamlines content creation by putting more than 250 million assets from Adobe Stock in the hands of creatives working in trusted Creative Cloud apps like Illustrator and Photoshop.
Adobe Stock: Content that moves and lets creatives move
According to “The State of Creativity,” 66% of creators struggle with finding stock content that resonates with the audiences of today, and 64% face challenges finding content that is diverse and inclusive. One surveyed creative from the UK pointed out that “there is less emphasis on quality and more on realness.”
As businesses strive to be more purpose-driven and in touch with social progress, content presents an opportunity to establish a point of view and connect with today’s audience. Adobe Creative Cloud Pro Edition for Teams and for Enterprise includes access to Adobe Stock, providing unlimited downloads of diverse, inclusive stock collections and culturally relevant regional content from around the world.
As an alternative to custom production, these stock collections save time and money. You’ll get authentic, modern campaigns to market faster with over 250 million assets that encompass photos, vectors, illustrations, templates and 3D resources.
Access to valuable assets for creatives of all kinds
Adobe offers an entire ecosystem that empowers creatives to make any type of content. Platforms like Adobe Fonts and Adobe Color let professionals and newcomers share inspiration and discover new trends that span across the visual landscape. And, the Creative Cloud for Teams and for Enterprise ecosystem provides over 20 apps, including Photoshop, Illustrator, Premier Pro and XD — plus business collaboration tools such as Creative Cloud Libraries, which makes core design assets available from anywhere so your teams can easily produce consistent experiences.
The benefits of Pro Editions
Pro Editions supercharge your workflows by letting your teams access Adobe Stock content from inside the apps they already use for photography and design, audio and video production, and web and mobile app development. Additional benefits include:
- Adobe Stock integrates with Creative Cloud, Microsoft PowerPoint and Google Slides, making it easy to search and license all the assets you need in one place. This reduces time spent on routine tasks, freeing creatives to let inspiration flow.
- Adobe Artificial Intelligence (AI) technology makes stock search more efficient by helping you quickly find the right asset based on image similarity, aesthetics, color, copy space and more.
- Your team will save time with unlimited downloads of standard photos, vectors, illustrations, templates and 3D assets from the Adobe Stock core collection. You’ll gain access to watermark-free, full-res images — even for comps and layouts.