Security that’s up to the stakes
In addition to developing a superior user experience, the Insight and Global Payments teams placed a critical emphasis on security and compliance throughout the app development process.
“Every aspect of what we’ve done, working hand in hand with Insight, really uses the core of bank-grade security technology,” said Justice.
This included ensuring that funds remain completely visible and auditable as they move from the user account to the casino and vice versa. Wagering account solutions, by comparison, rely on outdated magnetic stripe cards and four-digit PINs, offering none of the standard protections associated with modern financial security.
With this revolutionary combination of efficiency, convenience and robust security, the Global Payments VIP Mobility app now offers casinos and their patrons a faster path to smarter gaming.
The ultimate payoff
The VIP Mobility app initially launched in April of 2021 and has already been adopted by gaming institutions across California and Oklahoma, with numerous other states currently in the approval stages. Those organizations using the app have already seen significant results. While VIP Mobility users may not dramatically increase the amount they spend at casinos overall, they are more likely to direct more of their spending budget toward those institutions where the app is accepted.
“My expectation is, really within the next two years, the great majority of casino properties will have it installed or be in the installation process,” Justice predicted. “That’s because, as we look at delivering efficient payment technologies in other industries, what folks quickly find is if you’re not delivering this self-serve capability to your consumer, your consumer is going to vote with their feet and shop somewhere else.”
With the success of this initiative, the Global Payments and Insight partnership has also flourished.
“The value [of this partnership] has been terrific from the standpoint of collaboration. The people that we work with at Insight all wear the Global Payments jersey. I don’t see any us-versus-them mentality; we’re all rowing the boat in the same direction and trying to meet the same objectives.”
Moving forward, the Insight and Global Payments teams will continue to optimize and expand the capabilities of the VIP Mobility app to ensure it remains the gold standard for cashless gaming. Beyond the scope of this project, Global Payments has also enlisted Insight to help broaden their focus on mobile and self-service technology — using the VIP Mobility app as a blueprint to deliver innovative experiences to new markets.